Web Design By Virtual Designs

Custom CMS Development with E-Commerce, ERP, CRM, SEO, SSL, Hosting and Social Media Marketing and Management

Project: Online Accommodation Booking Website

Client: My Leisure Group

My Leisure Group regularly seek out Virtual Designs' services in web development and online marketing. The client required a visually striking and straightforward booking website for Holiday Apartments, a company offering a wide selection of self-catering accommodation options to travellers visiting South Africa.

The Virtual Designs web development team created the Holiday Apartments website using a custom Content Management System (CMS), photography that was supplied by our sister company and copy by our copywriting department. Modern applications during the development include a fully responsive design, attractive blog section and social media icons to redirect website visitors to Holiday Apartments' various social media pages. The custom CMS used allows the client to update the website as needed, while our online marketers assist with Search Engine Optimization (SEO) and Adwords that ensure the site remains high ranking on Google and related search engines, ultimately bringing Holiday Apartments more online bookings and new guests. The website is easy-to-use; visitors can breakdown their search for accommodation across various specifics, from budget to area and other preferences. As the site is the platform for online bookings, SSL technology was also built-in, ensuring all payments are secure and safe.

In order to ensure live availability of all properties and simple, instant booking processes our team added Nightsbridge API Integration to the Holiday Apartments website. The client also required a comprehensive Enterprise Resource Planning (ERP) system and a Customer Relationship Management (CRM) system - these online systems created by Virtual Designs add to the quality of the workplace and relationships with potential guests. Additionally, we also oversee the management of Holiday Apartments' social media accounts.

Web Design Services Used On This Project

  • Custom CMS
  • E-Commerce System
  • ERP/CRM
  • Search Engine Optimization
  • Newsletter Signups
  • Google Adwords
  • Social Media Marketing and Management
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